A mobility “boutique” or mobility agency is a single-window portal and a communication tool with citizens for the promotion of a sustainable mobility. This spot combines several mobility services with the aim of acting on mobility behaviour. A mobility agency has to be considered larger than a conventional commercial agency, where only tickets are sold and generally no mobility advice is proposed to visitors, but only commercial information.
The creation of a mobility boutique is intended to:
The services of a mobility agency in general include four types of activities:
A mobility agency addresses two categories of targets:
A mobility boutique is often made up of two parts, one physical (the agency) and one virtual (a website), closely linked and with complementary objectives.
The physical agency needs to be placed at a well-frequented location (such as an interchange) to inform and advise its visitors on all aspects of mobility and transport. The agency should be reachable by telephone and email. The agency should be opened quite early in the morning and close relatively late depending on the working hours of users. This kind of structure could be quite flexible and does not need to be opened all day, or with reduced staff at certain times of the day. The timeline should be determined based on the implementation of the agency and the related rate of visits.
Mobility advisers play a crucial role in the proper functioning of the mobility shop. They should be trained and well-equipped (updated timelines, multimodal calculator, real-time information, communication support material, etc.) so that they can provide users with accurate travel information. They should also be well aware of the various mobility services so that they can promote and potentially guide users and companies/government offices towards those alternatives.
A website is an important tool for providing advice. This is because users, companies and citizens are more and more likely to search for information related to mobility via the Internet. The website should guide visitors towards alternative modes, i.e. carpooling, car-sharing, cycling and public transport.
|NODES strategic objective||Contribution|
|Enhance accessibility and integration||++|
|Increase safety and security conditions||0|
|Increase economic viability and costs efficiency||0|
|Stimulate local economy||0|
|Increase environmental efficiency||++|
|Increase energy efficiency||0|
– Maison de la mobilité de Labège, Toulouse, France http://www.civitas.eu/content/setting-mobility-agency-and-customised-services
– Agence Ecomobilité, Chambéry France (FR) http://www.agence-ecomobilite.fr/
– Oficina de Movilidad, Oviedo, Spain (ES) http://www.movilidadoviedo.es
– Badenmobil, Baden, Switzerland (DE) http://www.badenmobil.ch/
– Mobil Zentral, Graz, Austria (DE) http://www.mobilzentral.at/
– DB travel centre and S-Bahn info centre Gesundbrunnen (Berlin) (DE) http://www.berlinonline.de/nachrichten/wedding/gesundbrunnen-erhlt-db-reisezentrum-und-s-bahn-kundenzentrum-62883
– Porto Mobility Shop Asprela http://www.civitas.eu/content/mobility-shop
A single mobility window portal, (including multimodal information, mobility advice, commercial selling point, etc.) located at an interchange can attract new users to public transport and alternatives to using individual cars. In the case of Porto where a Mobility Shop was a set up in the frame of the CIVITAS Initiative, the following results were observed:
The timing of implementation of such a mobility boutique is related to several factors that may take time to establish:
This time may be estimated at between 6 months and 18 months.
The cost for using the tool may include:
The Mobility agency may also generate revenue: